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    Sales & Marketing

    Marketing Manager

    Competitive
    Asia Pacific
    Permanent
     

    Job Description

    Hong Kong

    The Role

    This regional role will be based in Hong Kong but will require travel to data centres in Asia- Pacific. The person will report to the Director (based in London), and will work closely with the Group Director, Asia-Pacific (based in Sydney) as well as the site Managing Directors and in particular the sales teams in the various locations in Asia-Pacific.

     

    Purpose of the Job

    The role will be primarily focused on developing, managing, and implementing strategies in order to deliver targeted marketing campaigns to increase lead generation across Asia-Pacific.

     

    General Tasks / Responsibilities

    • To support the Director in creating key messaging to promote the company, its brand, and offering to the markets identified above to generate sales leads.
    • Pro-actively advise and support marketing activities principally based on lead generation for the company in Asia-Pacific.
    • By using Salesforce as a tool to analyse and measure marketing success and return on investment from lead generation campaigns to determine and implement future sales strategies with the site teams.
    • Assist the Asia-Pacific sales teams with presentations and communications/reports with customers, managing translations, as required, into local languages, using suitable external suppliers to assist.
    • Oversee the adherence by the Asia Pacific teams of the corporate standards as laid down in the brand guidelines and various templates.
    • Complete market research to determine competition and opportunities for growth. 
    • Employ creative thought and implement digital marketing and print initiatives to ensure the company enjoys a sustained presence using both e-marketing and offline techniques.
    • Implementation of the site marketing plans to budget, standards and time-line. Ensure demonstrably streamlined commercial processes.
    • Work with Group Marketing to identify, manage and report local marketing budgets. Ensure cost efficiencies and negotiate best possible rates.
    • Providing and uploading content of any website copy to the backend CMS (Umbraco) ensuring any necessary translations are produced.
    • Work with creative agencies to generate website content, graphics, print collateral and promotional materials.
    • Assistance with a presence on other social media and relevant directory/database sites.
    • Assist Group Marketing with the launch and promotion of new or acquired data centres as well as extensions/upgrades of existing ones.
    • Assist Group Marketing with the company participation and sponsorship at industry events in Asia- Pacific, including liaising with suppliers in the design and implementation/production of any stands and promotional materials.
    • Provide help on any other marketing activities and ad hoc

     

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